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High Performance Coach
Since 2007

Security Compliance
With Nationwide Experience

Grow Your Business
Development Strategist

No Hidden Costs
Tailored solutions.

Empowering Individuals and Businesses to Overcome Challenges and Achieve Growth

With over 19 years of experience, Talal Alshemari, known as Coach TA, has dedicated his life to empowering individuals and businesses. His journey from surviving the Gulf War and refugee camps to becoming a renowned coach and entrepreneur in New Zealand is a testament to resilience and determination.

Life has thrown plenty of challenges my way, and I know firsthand what it takes to push through setbacks. In 2019, I faced some tough times that tested my values and resilience. I am deeply grateful to my family, friends, and supporters for standing by me through all chapters of my journey. Past challenges have strengthened my commitment to serve with even greater dedication.

I come from a place where survival was the only option — wars, refugee camps, and starting over in a country where nothing was handed to us. Every challenge taught me one thing: real strength isn’t given to you — you have to build it yourself. Fitness and rugby became my way through. It wasn’t just about training my body — it was about strengthening my mind, my heart, and my future. It taught me how to fight, how to lead, and how to believe — not just in myself, but in others.

Over the years, I’ve been lucky to coach across 50 countries and work with thousands of people chasing their own breakthroughs. My mission has stayed the same: to help people rise, rebuild, and realize what they're truly capable of. The road hasn’t always been smooth. But every setback sharpened my focus and strengthened my drive. And today, I’m more committed than ever to building something bigger — for myself, for my community, and for anyone ready to step up.

This is just the beginning.

Start Your Journey Today – Book a Free Consultation

Talal Alshemari

Marketing with Impact

Effective marketing is essential for business growth. With a tailored marketing strategy, I help you reach your target audience, build a strong brand, and create campaigns that deliver measurable results.

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Talal Alshemari

Unlock Your Full Potential

I offer coaching that’s practical, direct, and built around real results. Whether you want to grow your business, improve your mindset, or take your career to the next level, I’ll help you create a plan that works for you.

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Talal Alshemari

Compliance for Your Business

I specialize in business compliance, helping companies stay on top of legal and security requirements. From risk management to compliance audits, I make sure businesses are protected and operating the right way.

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In 2019, I was nominated for

New Zealander of the year

I don’t just talk theory—I’ve built businesses, worked through failure, and helped thousands of people navigate their own challenges. Over the years, I’ve coached startups, led high-performance teams, and helped businesses thrive.

In 2019, I was honored to be nominated for New Zealander of the Year, a recognition that reflected my work in business, coaching, and community support. From setting up free community gyms in Wellington to coaching rugby in local schools, I’ve always been about making a real impact.

Whether you’re launching a business, working through a tough situation, or looking for a fresh strategy, I can help. Let’s connect and make things happen.

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